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Alignment
Create order by connecting elements to a shared visual edge.
Try the exerciseLearn by doing
Learn visual design principles by playing with them.
Short, hands-on graphic design games that help you see what makes a layout work—then let you fix it yourself.
The fundamentals
What are visual design principles?
They are practical ideas—like alignment, contrast, and spacing—that help organize information and guide attention.
Learning them makes it easier to explain why a design feels clear, find what is not working, and improve it with intention.
The curriculum
Seven principles. One at a time.
Each exercise isolates a single principle, so you can see exactly what changed and why it improved the design.
02Play now
Visual hierarchy
Guide attention by making the most important information unmistakable.
Try the exercise03Play now
Proximity & spacing
Show relationships through intentional grouping and breathing room.
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Contrast
Use meaningful differences to improve emphasis and legibility.
Try the exercise05Play now
Balance
Distribute visual weight so a composition feels stable and intentional.
Try the exercise06Play now
Repetition & consistency
Build recognition by repeating choices with purpose.
Try the exercise07Play now
Typography
Shape tone, readability, and rhythm through deliberate type choices.
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